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Prada Group will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, . The Italian luxury brand is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, e-commerce partnerships and dedicated online campaigns. Prada Group will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, creating unified customer profiles, and delivering personalized experiences across any channel in .
The Italian luxury brand is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, e-commerce partnerships and dedicated online campaigns. Prada Group’s digital strategy ensures the company remains at the center of larger cultural conversations and trends that impact the brand and enables them to provide the holistic. MILAN — Prada Group’s digital transformation, launched in 2017, continues through a strengthened collaboration with Adobe. The agreement will allow the deployment of advanced customer experience.
The leading Customer Experience Management platform will help Prada in its digital transformation, optimize its return on spending and protect its brand reputation.Prada was awarded for its digital transformation and omnichannel approach – the full redesign of the website customer experience on an international scale, the opening of new e-commerce markets, the localization and personalization of digital contents and the strengthening of the digital communication strategy on social media channels across .
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Prada Banking on Digital Transformation. The Italian luxury house has gone through a restructuring and has set the foundations for future growth, said the group's chief executive officer as he. How new technologies and cultural shifts are rewiring fashion communications. Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.With six brands (Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Fondazione Prada) in its ecosystem, the Prada Group aimed for full visibility into campaign creation, publishing, and performance across modern channels.With that mindset, Prada presents Prada Possible Conversations, a series of live dialogues between thinkers, cultural arbiters and fashion figures across the world - bringing together individuals, bringing together thoughts.
Prada Group will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, creating unified customer profiles, and delivering personalized experiences across any channel in . The Italian luxury brand is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, e-commerce partnerships and dedicated online campaigns. Prada Group’s digital strategy ensures the company remains at the center of larger cultural conversations and trends that impact the brand and enables them to provide the holistic.
MILAN — Prada Group’s digital transformation, launched in 2017, continues through a strengthened collaboration with Adobe. The agreement will allow the deployment of advanced customer experience.
The leading Customer Experience Management platform will help Prada in its digital transformation, optimize its return on spending and protect its brand reputation.
Prada was awarded for its digital transformation and omnichannel approach – the full redesign of the website customer experience on an international scale, the opening of new e-commerce markets, the localization and personalization of digital contents and the strengthening of the digital communication strategy on social media channels across .
Prada Banking on Digital Transformation. The Italian luxury house has gone through a restructuring and has set the foundations for future growth, said the group's chief executive officer as he.
How new technologies and cultural shifts are rewiring fashion communications. Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.With six brands (Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Fondazione Prada) in its ecosystem, the Prada Group aimed for full visibility into campaign creation, publishing, and performance across modern channels.
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