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Through unprecedented collaboration and the development of a uniquely advanced and innovative technology, Prada Group, LVMH and Cartier continue to raise the industry standards to drive change and increase customer trust in .
Today, Cartier together with LVMH and the Prada Group announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry.
LVMH, Prada Group and Cartier come together to form the Aura Blockchain Consortium .
Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands. Established by Luxury Groups (LVMH, OTB, Prada Group and Cartier, part of Richemont) who have united for the greater good, Aura Blockchain Consortium’s mission is to create the technological standard for the luxury .
Through unprecedented collaboration and the development of a uniquely advanced and innovative technology, Prada Group, LVMH and Cartier continue to raise the industry standards to drive change and increase customer trust in the brands’ .
Today, Cartier together with LVMH and the Prada Group announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry.LVMH, Prada Group and Cartier come together to form the Aura Blockchain Consortium supporting the first global blockchain dedicated to the luxury industry. April 20, 2021. Paris, Milan, Geneva – April 20 th, 2021 - International leaders of luxury jointly announce today the creation of the Aura Blockchain Consortium which will promote the use . The Aura Blockchain consortium launched by LVMH, Prada and Cartier has 50 million luxury products registered, including upcoming collections from Jil Sander, Maison Margiela and Marni, among. LVMH, Richemont’s Cartier and Prada SpA are joining forces to offer a blockchain solution to their customers seeking an extra seal of authenticity for the goods they’re buying.
More than 40 brands, including Dior, Prada, Tod’s, Maison Margiela, Marni, Miu Miu, Bulgari and Cartier, are working together through the Geneva-based non-profit to adopt a standardised framework for digital identities for luxury goods, driven by the urgent reality that tech and sustainability initiatives require consensus to scale. Richemont-owned Cartier, the world’s biggest jewellery brand, and Milanese fashion house Prada have joined the blockchain platform Aura, a product verification and tracing system launched by LVMH. The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.
The Aura Blockchain Consortium was established by leading luxury players - LVMH, OTB Group, Prada Group and Cartier, part of Richemont - to set new standards for the luxury industry, related to innovation, transparency, and blockchain technology.Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands. Established by Luxury Groups (LVMH, OTB, Prada Group and Cartier, part of Richemont) who have united for the greater good, Aura Blockchain Consortium’s mission is to create the technological standard for the luxury .Through unprecedented collaboration and the development of a uniquely advanced and innovative technology, Prada Group, LVMH and Cartier continue to raise the industry standards to drive change and increase customer trust in the brands’ . Today, Cartier together with LVMH and the Prada Group announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry.
LVMH, Prada Group and Cartier come together to form the Aura Blockchain Consortium supporting the first global blockchain dedicated to the luxury industry. April 20, 2021. Paris, Milan, Geneva – April 20 th, 2021 - International leaders of luxury jointly announce today the creation of the Aura Blockchain Consortium which will promote the use .
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The Aura Blockchain consortium launched by LVMH, Prada and Cartier has 50 million luxury products registered, including upcoming collections from Jil Sander, Maison Margiela and Marni, among.
LVMH, Richemont’s Cartier and Prada SpA are joining forces to offer a blockchain solution to their customers seeking an extra seal of authenticity for the goods they’re buying. More than 40 brands, including Dior, Prada, Tod’s, Maison Margiela, Marni, Miu Miu, Bulgari and Cartier, are working together through the Geneva-based non-profit to adopt a standardised framework for digital identities for luxury goods, driven by the urgent reality that tech and sustainability initiatives require consensus to scale.
Cartier richemont
Richemont-owned Cartier, the world’s biggest jewellery brand, and Milanese fashion house Prada have joined the blockchain platform Aura, a product verification and tracing system launched by LVMH. The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.
Cartier prada group
Cartier lvmh
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